Creativity is our compass; positivity is our fuel. We didn’t just want to create sneakers; we wanted to make a statement. Defying the laws of gravity, our signature model features rising droplets—a visual symbol of hope in a heavy world. This is where art meets heritage: a dialogue between Lisbon’s modern energy and Porto’s ancestral shoemaking traditions. Handcrafted, chrome-free, and 100% Portuguese, our sneakers prove that accessible luxury and eco-responsibility can coexist.
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Read our Founder's manifesto
Creativity is our compass. Everything begins with art and design, while championing originality and challenging the status quo. Sneakers immediately came to mind: they remain among the most popular forms of footwear while allowing for the ultimate expression of uniqueness and creativity. They can be a true statement of self.
In this urban collection, I wanted to convey accessible luxury and a positive vision. Much like art, an object is a medium of expression that reflects a specific point of view. Here, the sole appears to "flow" upward, as if weightless—defying the gravity that seems to weigh down our world. With "Zero Gravity," I wanted to illustrate the notion of hope.
The other vital pillar was craftsmanship. I sought to create a dialogue between tradition and modernity. I was living in Lisbon when this idea first took root, and I was immediately captivated by the shoemaking and sneaker heritage found in the Porto region. It is a tradition of leather and handmade goods, even where machinery is involved. The human hand is present at every stage of the process, from printing to shaping the shoe.
Finally, it was essential for us to be as eco-responsible as possible. Our production, from the soles to the finished product, is entirely carried out in Portugal. Our leather is a byproduct of the food industry, LWG-certified, and chrome-free. Moving forward, we aim to incorporate recycled materials and high-quality deadstock. While we are a young company taking it step by step, we are convinced that quality and creativity are perfectly compatible with environmental respect.
Miguel Berthelot
33MB DNA
What does 33MB stand for?
The name is a personal tribute: MB for our founder and creator’s initials, and 33, his magic number—embodying the intuition, creativity, and 'Zero Gravity' spirit behind every design.
What is the Zero Gravity® Philosophy?
Zero Gravity® is an artistic response to a heavy world. It is the heart of our design language, most strikingly embodied in our signature look where paint droplets flow upward, defying gravity. This "ascending flow" serves as a symbol of hope and a trajectory of constant positivity.
Philosophically, it represents a dialogue between Lisbon’s modern, creative energy and Porto’s deeply rooted craftsmanship. It is about the presence of the human hand at every stage—from the initial artistic print to the manual shaping of the shoe. Zero Gravity isn’t just about the comfort of a sneaker; it’s about the lightness of spirit that comes from wearing a handcrafted work of art.
What is the significance of the 'ascending drops' on the sole?
Our signature design features droplets rising from the sole, tracing a trajectory that defies gravity. It is a visual symbol of hope in a heavy world—a reminder to always look upward and move forward with lightness.
Sustainably sourced luxury
Crafted in Portugal using chrome-free, full-grain cowhide, our sneakers are designed with sustainable techniques to be as respectful of the planet as they are of your feet.
