About Us

Our story, our values, chrome-free leather, and our Zero Gravity® exclusive design.

Creativity is our compass; positivity is our fuel.
We didn’t just want to make sneakers; we wanted to create a statement. Flipping the script on gravity, our signature design features drops flowing upward from the sole, tracing a trajectory of defiance against gravity itself—a visual symbol of Hope in a heavy world.
This is where art meets ancestry: a dialogue between the modern vibe of Lisbon and the deep-rooted shoemaking traditions of Porto. Handcrafted, chrome-free, and 100% Made in Portugal, we prove that affordable luxury and eco-responsibility can walk the same path.

Read our Founder's Full Statement

Creativity leads for us. It all starts with the art, the design while defending singularities and flipping things around. Sneakers immediately came to my mind as they remain one of the most popular footwear yet allowing uniqueness and creativity. They can be a statement.

In this urban collection, I wanted to convey affordable luxury and positivity. Like in art, the object is the medium of expression which reflects a specific viewpoint. Here the sole seems to "drip" up - as if in Zero Gravity. The gravity our world seems to desperately be living in. With Zero Gravity, I wanted to illustrate the notion of Hope.

The other important aspect was the savoir-faire. I want to create a dialogue between tradition and modernity. I was living in Lisbon when this idea came to and was immediately attracted by the shoes and sneakers tradition that exists in the Porto region. Tradition of leather, of products made by hand albeit assisted by machines. The hand and the human, are present at each step of the process, from the printing to the shaping of the shoe.

Finally it was crucial for us to be as eco-responsible as possible. Our production takes place in Portugal - from the soles to the final product. Our leather is a byproduct of the food industry, LGW certified and chrome-free. In the future, our objective is to use recycled material and unused quality stock. While we are a small start-up and need to take things step by step, we believe that quality and creativity are not hindered by being environmentally conscious. 

Miguel Berthelot

The 33MB Brand DNA

What does 33MB stand for?

The name is deeply personal: MB represents the initials of our founder and creator, while 33 is his magic number—a symbol of intuition, creativity, and the "Zero Gravity" spirit that guides every design.

What is the Zero Gravity® philosophy?

Zero Gravity® is an artistic response to a heavy world. It is the core of our design language—most visibly seen in our signature sole, where paint drops flow upward in defiance of gravity. This "upward drip" is a symbol of Hope and a trajectory of constant positivity.
Philosophically, it represents a dialogue between the modern, creative energy of Lisbon and the deep-rooted Savoir-Faire of Porto. It is about the human hand being present at every step—from the initial artistic print to the manual shaping of the shoe. Zero Gravity is not just about how a shoe feels, but about the lightness of spirit that comes from wearing a piece of handcrafted art.

What do the "upward drops" on the sole represent?

Our signature design features drops flowing upward from the sole, tracing a trajectory that defies gravity. This is a visual symbol of Hope in a heavy world—a reminder to always look up and move forward with lightness.

Sustainably Sourced Luxury

We use Italian Chrome-Free Nappa leather, LWG certified and sustainable production methods in Portugal to ensure our sneakers are as kind to the planet as they are to your feet.

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