Why Local is Greener

This page explains why we (at 33MB) choose to keep our production within Europe as a core pillar of our sustainability strategy for 2026. It breaks down the environmental and social benefits of local manufacturing.

The Ultimate Green Choice for 2026

We’ve all seen the labels. But in 2026, "Made in Europe" isn't just a mark of quality—it’s a powerful statement about the future of our planet.
Keeping production close to home is no longer just a business decision; it’s
the most effective way to be truly sustainable. Here is why producing locally
is the "secret sauce" for a greener world.

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Radical Transparency

Have you ever wondered if the "eco-friendly" claims on a box are actually true? Producing in Europe makes it much harder for companies to hide.

Strict Rules: Europe has the world's toughest laws on environmental protection and fair wages.

The "Social" in Sustainability: Sustainability isn't just about trees; it's about people. Keeping production in Europe ensures that the people making your goods work in safe conditions and earn a fair living wage. When you buy local, you’re supporting a system that values human rights as much as carbon footprints.

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Tapping into Clean Energy

By manufacturing in Europe, companies can plug their factories into wind, solar, and hydro power that is already up and running. In many other parts of the world, factories are still powered by coal, which can "cancel out" even the best eco-friendly designs.

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White leather sneaker with black drops design on a reflective surface with blurred background

In Conclusion

In 2026, the most sustainable product is the one that stays close to home.
When we chose to produce in Europe, we chose the savoir-faire and shortening the distance to a cleaner future.

This philosophy is at the heart of our 33MB sneakers. By keeping every step of our production in Europe, we ensure that your footwear journey starts with a minimal carbon footprint and maximum ethical integrity.

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