Thank you for visiting our virtual store. From Feb 16 to Mar 1st please come and visit us in person at our popup store in Paris Le Marais.
Merci d'avoir visité notre boutique virtuelle. Du 16 février au 1er mars, venez nous rendre visite en personne dans notre boutique éphémère du Marais.
The 33MB DNA
Our story, our values, chrome-free leather, and our Zero Gravity® exclusive design.
Creativity is our compass; positivity is our fuel. We didn’t just want to make sneakers; we wanted to create a statement. Flipping the script on gravity, our signature design features drops flowing upward—a visual symbol of Hope in a heavy world. This is where art meets ancestry: a dialogue between the modern vibe of Lisbon and the deep-rooted shoemaking traditions of Porto. Handcrafted, chrome-free, and 100% Made in Portugal, we prove that affordable luxury and eco-responsibility can walk the same path.
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Read our Founder's Full Statement
Creativity leads for us. It all starts with the art, the design while defending singularities and flipping things around. Sneakers immediately came to my mind as they remain one of the most popular footwear yet allowing uniqueness and creativity. They can be a statement.
In this urban collection, I wanted to convey affordable luxury and positivity. Like in art, the object is the medium of expression which reflects a specific viewpoint. Here the sole seems to "drip" up - as if in Zero Gravity. The gravity our world seems to desperately be living in. With Zero Gravity, I wanted to illustrate the notion of Hope.
The other important aspect was the savoir-faire. I want to create a dialogue between tradition and modernity. I was living in Lisbon when this idea came to and was immediately attracted by the shoes and sneakers tradition that exists in the Porto region. Tradition of leather, of products made by hand albeit assisted by machines. The hand and the human, are present at each step of the process, from the printing to the shaping of the shoe.
Finally it was crucial for us to be as eco-responsible as possible. Our production takes place in Portugal - from the soles to the final product. Our leather is a byproduct of the food industry, LGW certified and chrome-free. In the future, our objective is to use recycled material and unused quality stock. While we are a small start-up and need to take things step by step, we believe that quality and creativity are not hindered by being environmentally conscious.
